-- About Smith

-- About Smith --

The Smith Way

Born in Los Angeles and raised in Grand Rapids, Michigan, Rob Smith, affectionately known as Smith, has always been a creative force. Whether behind a camera, storyboarding a commercial or film, crafting a look for a client, or serving as a brand ambassador or manager, he's always had a knack at turning a dream into a reality.

In 2008 he launched Smith WorldWide, a creative agency that provided an outlet to serve the world through his passions: Photography, Fashion, Personal Concierge, Creative Direction, and Brand Management. Gifted to create, Smith used the umbrella of Smith WorldWide to freelance these different services in various arenas.

Smith has worked with an amazing cast of clients and corporations including: Marvin Sapp, Jonathan 'Jon B' Buck, Chico Debarge, Lyrica Anderson, Dwele, Carson Soft Sheen, Jones Magazine, BET Network, Sister 2 Sister Magazine, Lisa Raye, Lyfe Jennings, and more. He has served as Photographer, Stylist, and/or Creative Director on projects both nationally and internationally; including creative work in Dubai, Bangkok, and Cape Town for international fashion designer Luiz DeLaja and budding Christian clothing line, Lamb's Wool Clothier.

He honed his production skills by working directly with Dr. Jermone Glenn, CEO/Founder of The Revolution, a spiritual-focused creative agency in the midwest where he sharpened his skills as a playwright, production assistant, staff-writer, social-media manager, brand ambassador, casting director, and head of media personnel (video, lighting technology, control room, photography, and visual technology). These skills helped him successfully serve as Creative Director of Lamb's Wool as well as spearhead his own international web-series, such as, The Asian Adventure in Hong Kong,China and Crashing The African Myth in South Africa.

Smith is based in LA, but on assignment worldwide.

Being YOU made easier. It's The Smith Way...

Download Smith Creative Resume



Photography

Through photography I get the chance to show you what I saw when I seen it and how it looks in my mind. It’s a key that gives you access to how my mind’s-eye see’s life. It’s colorful, it’s a little off-kilter, its flawed, and it’s creative. My niche is fashion photography so even if I’m shooting an event, real estate, or food, it always takes on an editorial voice.

With photography I get to show you how I see you and that’s quite often different than how you see you. To me, everyone is a superstar in his or her own right. That’s the fun part about what I do; introducing you to the superstar you already are.

iCapture. iCreate. iShoot. And I do it The Smith Way.

Travel

Way back when the pilgrims would sail for months across the seven seas just to reach their new destination. The world was huge! Now, with 747’s, the internet, and a bevy of ever-evolving technology the world has become increasingly smaller. I want to take advantage of that. I MUST take advantage of that.

Travelling the world is my passion. Life is bigger than my block, my city, my state. I want to see the villages in Morocco, and watch the children run around the favela in Rio. I want to see the fashion parade that takes place every Sunday in Harajuku or the picture perfect sunset as it drops over the horizon in Fiji. A post card won’t suffice. I need to be there…. and create my own post cards. So I go. I get there. And I’m better because of it.

Fashion

Whether you like it or not you ARE a brand. How you interact with people, how you respond to life, and yes, even what you wear are all tell tale signs of your brand.

One of the first marketing pieces people see from our brand is our wardrobe, and let’s face it, some of us have it and then there are the rest who don’t. And that’s ok. That’s where I come in.

After studying fashion trends and history, textiles, and fashion designers for years I now take what I’ve learned, combined with my own spin, and use that knowledge and passion to help clients develop a winning look, whether it be for an event, photo shoot, or for personal reasons.

Consulting

I borrowed and bought countless books, I spent hours learning from my college professors, and had year’s of on-the-job training, but the truth of the matter is I had to learn a lot of things the hard way; by trial and error.

By nature I’m a Teacher—passionate about passing along instruction and counsel that will help ease the path of my clients.

Areas that I consult in include, but are not limited to:

BRANDING/MARKETING MANAGEMENT – I take your current brand and dissect it, digest it, and then distribute it to the world via my niche, social media. If a brand is not intact then I work with the client to develop one and then collaborate on strategy to help the brand leap from our desks to the world. While the brand is developing I can also serve as its manager, making sure it remains consistent and is understandable to the consumer or potential client. COPY/DEVELOPMENT EDITING – I work with authors by editing their literary pieces to ensure they are print-ready, error free, and are full of suggestions on how the story can be the best it possibly can. I do the same for brochures, college entry essays, legal documents, speeches, corporate training manuals, and pretty much any other written document that has to be presented to an audience.

FASHION STYLING/PERSONAL SHOPPING – After consulting with you about your vision I will then find the appropriate wardrobe for the project, whether it’s for stage, screen, film, or interview. My goal is to make sure that when you show up your brand is intact and the image you’d like to project is clearly understood.

I also offer personal shopping services. Sometimes you don’t have time to go find Grandma’s birthday gift or the perfect candle for your spouse. Allow me to do that for you.

CREATIVE DIRECTION/PRODUCER/STORY BOARDING – Quite often an artist has an idea of how they want a project to look at the end of the day, but are clueless on how to bring all the details together to make the project come alive. As Creative Director, whether it’s a photo shoot, music video, documentary, or community event, I will work out said details and create a theme, story, plan, and strategy to take your vision from thought to sight. I do this through storyboarding and production where I’m commissioned to work out even the finest details so your production is flawless. My niche is in theatrical production (casting, stage management, play rehearsal, etc), but I’m available to direct any project, great or small, that you plan on an audience enjoying.

MOTIVATIONAL SPEAKING - I enjoy telling my story of how I conquered some very tumultuous road blocks and overcame some obstacles that many didn’t survive. I tell the story of how this young man from the ‘hood,’ endured homelessness only to become a world traveller who has inspired many, from the U.S. to places as far as South Africa. I am available for booking worldwide.

-- Testimonies

-- Testimonies --

Locate Smith

-- Contact Smith

-- Contact Smith --

FULLY RESPONSIVE
TESTED ON EVERY DEVICE

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FULLY RESPONSIVE
TESTED ON EVERY DEVICE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu cursus lectus. In ultrices leo sed leo bibendum eu interdum urna luctus. Quisque mauris erat, pretium sit amet vulputate non, dictum sed risus. Curabitur id nisl vitae leo suscipit vestibulum. Sed sit amet justo sed eros fringilla consequat. Ut ipsum lorem, rutrum eget commodo quis, ornare nec ante. Duis elit ligula, tempus in sagittis et, mattis non justo. Vestibulum nec euismod lectus. Duis non odio est.